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Watch: Food Stars Martha Stewart, Padma Lakshmi, and More Team up in New RED Campaign

Watch: Food Stars Martha Stewart, Padma Lakshmi, and More Team up in New RED Campaign

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It's called "Eat (Red) Save Lives" and it's asking food fans for just 20 cents.

If (RED), the recognizable charity brand aiming to raise funds towards AIDS prevention and awareness, wanted to get the attention of foodies, they've just done it. Their new campaign, which features a slew of celebrity chefs, makes a compelling point in a new 30 second PSA.

The campaign is called "Eat (RED) Save Lives" and it's coming to more than 250 restaurants near you after it launched last week. There are more than a few opportunities for diners and shoppers to raise money for the brand's charitable contributions, but the amount that the AIDS advocacy group is looking to highlight is seemingly insignificant—just 20 cents.

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The campaign focuses on the affordability of medication for HIV and AIDS prevention and healthcare by relating cost to things home cooks buy everyday—cheese, steak, peanuts.

Throughout the month of June, (RED) has partnered with restaurants across the country to designate certain menu items as "red," meaning patrons who order these dishes will also be helping raise proceeds to aid the organization's efforts.

Blaze Pizza, a made-to-order pizza chain, is one of the more widespread brands to offer these dishes, with more than 250 restaurants across the country—but interested diners can see which local establishments are giving back to (RED) by viewing the full list right here.

If you're unable to get to a participating restaurant this month, consider a sweet, gluten-free treat with a (RED) branded box of Dana's Bakery macarons. Each box is shipped for free, and every order placed is another $5 added to (RED)'s fundraising campaign—according to the video above, that's enough to provide essential HIV medication to an individual for nearly a month.

For more information on Eat (RED) Save Lives, as well as to peruse a collection of kitchen items from brands such as Le Creuset that are also used in fundraising efforts, click here.

Throwaway fashion vs classic style

Friday lunchtime, and the Vogue office near Oxford Circus is deserted. Soon most of the girls who work with me will be back at their desks, and most of them will be carrying a carrier bag from one the local High Street stores - Top-Shop, H&M, Warehouse, New Look.

Payday tends to go together with a hit-and-run raid on the shops, and never more so than now when there is such a huge amount of cheap fashion to satisfy everybody's instant shopping cravings.

For about £30, you can have a new outfit for Saturday night's party - if it gets trashed at that price, who cares.

Clothes now have all the disposability of fast food. A trip to Primark can be as instantly fulfilling as a Big Mac and the thrill will last about as long.

So cheap are their clothes and so fast their turnover that you can recharge your wardrobe on a weekly basis alongside that of your husband and your children.

When you walk into their pile-them-high-and-flog-them stores (in particular the more trend-orientated ones), you can be overcome by a greedy lust for everything. Grab a basket and stuff in the combat trousers, smock, T-shirt (make that two) belt, waistcoat and why not a handbag - it's only £8.

It's the same binge mentality that one experiences after a party where you've drunk too much alcohol and not eaten enough food. On that occasion you empty the fridge in Primark, so thrilling are the prices, that you can end up emptying your wallet. The bargain seems too good to resist. But how good a bargain is this in the long run, and what kind of a bargain is it?

Most of us are lucky enough nowadays to be buying clothes for pleasure rather than out of necessity. We don't need another pair of jeans, another vest top, party dress or pair of flip-flops. But we want them.

And we want them in part because when we buy something new we think that the new piece of clothing will look good on us, and by making us look good will improve our lives.

But we also invest our clothes with a great deal of emotion and expectation. We buy that floral dress because we imagine ourselves picnicking in the sunshine in it, we want that scoop-necked chiffon shirt because we plan to be sipping Pimms one glamorous evening wearing it.

And if we do have a good time in our clothes, they soak up the imprint of these occasions and become in a way more enjoyable with age.

'Clothes to be treasured'

We all have a favourite treasured item that we've worn every summer for years, and which brings a prick of joy even to look at when we unpack it from winter storage.

And that coat which has been hanging for ages in the hallway and seen you through countless rainy days - isn't there something reassuring about it? The longevity of ownership has added to the pleasure of clothes and made them become a part of us.

The £5 T-shirt that you have bought because it seemed so cheap (and anyway who needs to keep £5 T-shirts when you can buy six and they'll get you through the summer?) will never bring anything like the same pleasure.

You'll wear it once and it will look crisp and new and then you'll wash it and it will look slightly less crisp and new and go a little saggy and after a few wears, it will probably get relegated to the back of the shelf.

I have a whole pile of cheap T-shirts that remain in a pile for the day when I need some old thing to paint in. When was I last seen wielding a pot of Dulux?

And what about that white gipsy skirt you bought last year like everybody else. How good is it looking this summer - have you even still got it? And that, incidentally is another disadvantage of quick-fix disposable fashion - the very ubiquitousness of it.

How many more pairs of khaki cargo pants, cropped military jackets, and gipsy skirts do we want to see in the shops, and on everybody we pass in the street?

When I was a teenager back in the Seventies, I wanted to wear exactly the same as everybody else. There seemed nothing to be gained by looking different. A striped Biba T-shirt, a smock from Laura Ashley, a pair - heaven forbid - of flared loon pants, a long patchouli-drenched Indian cotton dress, an Army surplus greatcoat - we all had them.

Teenage girls nowadays, who do most of their shopping at the cheapest end of the market, do exactly the same, only the looks are different.

Now, it's a pair of skinny jeans, leggings, ballerina pumps and a pink - any pink - top. And the whole lot can be bought with the proceeds of one week of Saturday job.


But as an adult woman, does one really want to look like everybody else? Surely, it's better to have a wardrobe which has an individuality, which has evolved through the years and which contains some things that were a big investment at the time but which have paid off with both pleasure and use.

As someone who has more clothes than is seemly for any woman, I have every part of the fashion spectrum in my wardrobe.

I am certainly not immune to the High Street feel-good grab - and in particular believe all manner of ills can be solved by a new T-shirt. But I have also now built up a collection of treasured classics which I plan to be wearing to my grave.

There's a suede Loewe coat which was never in fashion and consequently is never out of it, two Chanel jackets which I rely upon to wear whenever I find myself stumped and in a panic.

There's a plain knitted black dress from a Spanish designer which I bought more than 20 years ago and which has only just had to be binned because the moths had got at it.

And finally, a pair of Prada walking shoes which my sister gave me around the start of the Eighties before anyone outside Italy had

heard of Prada, and which I still wear most weekends. If I had to make a choice I would rather keep these few things and dispose of my many cheapo decorative pieces. And increasing numbers of people are feeling the same way.

Fashion is not one of the most eco-sensitive businesses. Those of us who work in it make our living out of persuading people to buy more and more stuff.

We don't spend a lot of time working out the 'carbon miles' spent by cargo planes flying hundredweights of clothes out of China and India.

Our prime concern is that people want what's new, even if we haven't worked out the best ways to dispose of the old, and even while the debate over child labour and shockingly low-paid adult labour continues.

But times are changing, and there's a new

awareness of such issues - look at Bono's Red Campaign (which aims to raise money to combat illness in Africa) in which he's involved both Gap and Armani.

Fashion must always move on and keep changing. New ideas and trends are both healthy creatively and give huge amounts of pleasure.

But it's worth remembering the next time you go on a cheap clothes binge that you might be better off spending a bit more for something you're going to want to keep.

After all, the fashions of today are going to be the vintage of tomorrow - and our children will never forgive us if we don't have anything to hand down.


  1. Karlis

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  2. Stefn

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  3. Maur

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